Overcoming the 3 Major Challenges in Physical Therapy Practice

Physical therapy practices have witnessed significant changes in recent years. Gone are the days when a simple "Open for Business" sign attracted a steady stream of patients. With the emergence of independent clinics, big box therapy chains, physician-owned practices, and hospital clinics, competition has become fierce. To stay ahead, physical therapy practices must not only deliver exceptional care but also effectively market their services and maximize revenue. In this blog post, we will explore three major headaches faced by physical therapists and how Advanced Rehab Management Services can help overcome them.

Challenge #1: Attracting and Retaining Patients

In today's competitive landscape, physical therapy practices need to actively market their services to referral sources, non-referring sources, current patients, and potential patients. To do so, it is crucial to have a comprehensive marketing strategy that includes both online and offline efforts. Online marketing can involve optimizing your website for search engines, creating engaging content, building a strong online presence through social media, and leveraging online reviews. Offline marketing can encompass reaching out to physicians, hosting community events, and fostering relationships with local businesses.

Advanced Rehab Management Services understands the importance of effective marketing and can assist physical therapy practices in implementing successful strategies. With our expertise, practices can improve their visibility, gain more patients, and enhance their reputation in the community.

Challenge #2: Optimizing Insurance Reimbursements

Maximizing insurance reimbursements is essential for financial viability. To achieve this, physical therapy practices need to regularly review their contracts, ensure they are receiving the maximum allowable reimbursements, and stay up-to-date with coding and billing regulations. Additionally, practices can utilize Advanced Rehab Management Services' Boost Billing Platform for Workman's Compensation and Auto/MVA bills, eliminating repricing and increasing reimbursements.

By partnering with Advanced Rehab Management Services, practices can gain valuable insights into their reimbursement processes, identify areas for improvement, and implement strategies to enhance revenue streams, ultimately leading to a more profitable practice.

Challenge #3: Avoiding Revenue Loss and Billing Errors

Billing errors and revenue loss can be detrimental to physical therapy practices. Conducting regular billing reviews to ensure therapists are correctly billing for their time and that payer settings in their EMR system are accurate is vital. Additionally, practices must ensure they are billing to the maximum legally allowable amount. However, many practice owners are unaware of these complexities or lack the necessary resources to address them effectively.

Our full-service medical billing is the closest thing you can get to in-house billing, but highly and consistently trained revenue cycle specialists. On average, our customers increase their reimbursement by 22% when compared to their previous billing services. Our team of experts ensures optimized billing processes, minimizes future lost revenue, and helps practice owners navigate the complexities of insurance billing.

Advanced Rehab Management Services: Your Solution Partner

Advanced Rehab Management Services understands the challenges faced by physical therapy practices and offers solutions to overcome them. With our expertise in revenue growth and practice management, we can assist your practice in attracting more patients, improving insurance reimbursements, and optimizing your billing process.

Our team of professionals can provide strategic marketing guidance to help you effectively target referral and non-referral sources. We can assist in developing marketing campaigns, enhancing your online presence, and implementing patient satisfaction programs to drive referrals and increase patient volume.

Moreover, our thorough billing review process ensures that your practice is billing correctly and getting paid fully for the services provided. We can identify any shortcomings or bottlenecks in your billing process and help you recapture lost revenue. With our expertise in payer settings and compliance, we can optimize your billing methods to ensure maximum, legal reimbursements.