Creative Social Media Ideas for Physical Therapists

As Billing and Marketing consultants, we see countless businesses struggle to engage audiences – but you folks have a unique advantage: health and movement are inherently captivating! So, let's ditch the dry, text-heavy posts and explore fun, effective ways to use social media to attract new patients, build trust, and become a go-to resource for all things movement.

1️⃣ Content that gets people moving:

✔️ Quick exercise demos: Share 30-second clips showcasing beginner-friendly stretches, strengthening exercises, or posture tips. Use catchy music and clear instructions to make them engaging.

✔️"Mythbusters" series: Address common misconceptions about pain, injuries, and exercise in bite-sized videos. Fact-check and educate in a lighthearted way.

✔️ "Movement Monday" posts: Start a weekly challenge! Encourage followers to share how they move their bodies – walking, dancing, playing with their kids – using a specific hashtag.

2️⃣ Showcase your expertise:

✔️ "Ask Me Anything" sessions: Go live on Instagram or Facebook to answer patient questions in real-time. It's a great way to establish yourself as a thought leader and build rapport.

✔️ Collaborate with local businesses: Partner with fitness studios, sports teams, or wellness centers for joint events or social media campaigns. Cross-promote and reach new audiences.

✔️ Highlight patient success stories: Share testimonials with permission, showcasing how you've helped people overcome challenges and improve their lives. Make it personal and inspiring.

3️⃣ Embrace the fun factor:

✔️ "Exercise bingo" challenges: Create bingo cards with different exercises and encourage followers to complete them within a week. Offer a small prize for winners.

✔️ Funny PT memes: Everyone loves a good laugh! Share relatable memes or create your own with a physical therapy twist. Keep it light and professional.

✔️ Behind-the-scenes glimpses: Show your human side! Share photos or videos of your team having fun, participating in community events, or simply enjoying a healthy activity together.

Bonus tip: Don't forget the power of community engagement! Respond to comments, answer questions promptly, and participate in relevant conversations. Be genuinely interested in connecting with your audience.

If you need help getting started, download our FREE social media graphics for PTs just head on over to our FREE RESOURCES page. https://www.ar-mgt.com/free-resources

Remember, consistency is key. By regularly posting valuable, engaging content that speaks to your target audience, you'll build trust, attract new patients, and establish yourself as a leader in the physical therapy space. Now go forth and conquer the social media world!