5 Ways to Make Marketing Fun This Summer For Physical Therapy Practices

Summer is a great time to boost your physical therapy practice. With people more active and outdoorsy, it's an ideal opportunity to get your name out there. Here are five marketing strategies to help you make the most of the season:

1. Leverage the Power of Postcards

Postcards are a classic marketing tool that can still be very effective. They stand out in mailboxes filled with bills and junk mail. Design a visually appealing postcard highlighting your practice's unique offerings or a summer-themed promotion. Include clear calls to action, such as "Schedule Your Free Consultation" or "Mention this postcard for a free t-shirt (or whatever promo product you have)." Distribute postcards to a targeted geographic area to reach potential patients directly.

2. Use the Potential of Social Media

Social media platforms offer a valuable way to connect with your audience. Create engaging content that showcases your expertise and demonstrates your commitment to patient care. Share informative blog posts, exercise tips, injury prevention advice, or patient testimonials. Use relevant hashtags to increase visibility and encourage interaction. Consider running social media contests or giveaways to generate excitement and attract new followers.

3. Build Relationships Through Community Involvement

Summer is a time for community events, such as fairs, festivals, and outdoor concerts. Set up a booth at these events to interact with potential patients face-to-face. Offer free health screenings, such as blood pressure checks or posture assessments. Distribute informative handouts or promotional items with your practice information. Building a strong presence in your community can help establish your practice as a trusted resource.

4. Foster Partnerships for Mutual Benefit

Collaborating with other local businesses can expand your reach and attract new patients. Identify complementary businesses, such as gyms, yoga studios, or sports teams. Explore opportunities for cross-promotions, joint events, or referral programs. By working together, you can create mutually beneficial partnerships that benefit both businesses.

5. Create Irresistible Summer Specials

Offer limited-time promotions or discounts (on wellness services) to entice new and existing patients. Consider creating a summer package that includes multiple sessions or a combination of services. Highlight the benefits of seeking physical therapy during the summer months, such as getting ready for vacation activities or preventing injuries from outdoor sports. Promote your specials through various marketing channels, including email, social media, and direct mail.

Remember, consistency is key when it comes to marketing. Develop a well-rounded strategy that incorporates a variety of tactics to reach your target audience effectively. Implementing these tips can make the most of the summer season and grow your physical therapy practice.

Bonus: Here are some free Social Media Templates to get you started. Consider this a present from us! https://www.ar-mgt.com/social-media-graphics-for-pts

If you need further assistance with developing and implementing your marketing plan, don't hesitate to contact us. We specialize in helping physical therapy practices achieve their marketing goals and making them thrive!